From the team behind Helpdesk Habits:A white-label, AI compliance certification built for your MSP's end-usersYours to upsell, bundle, or give away.
Plus, your team gets it free.

Open doors with prospects Add a new revenue line Bundle with existing services

Localised for your clients' region:

UK United Kingdom US United States AU Australia CA Canada
🎁
Your team - certified free.
Buy any reseller tier and your own team gets Safe AI Habits certified at no extra cost. Sort your house before you sort your clients'.
🏷️
White-labelled as yours
Your logo, your colours, your domain. End-users see your brand throughout - from invitation email to certificate. Safe AI Habits never appears.
💰
Recurring revenue - with the tools to sell it
Bundle it into your managed service, charge it as a line item, or use it as a retention tool. The content is built, the QBR slide is written, and the conversation starters are included.
📊
One dashboard, all your clients
A real-time view across your entire client base. End users, progress, renewals, and certificates - without logging into each account separately.
🎬
Add your own custom module
Upload a short video that plays before or after the core content. Your MD introducing the programme, a client-specific context, your own AI policy in action.
📋
Compliance evidence on demand
Certificate register, policy acceptance logs, and branded PDF reports. When a client's insurer asks for evidence, you answer in seconds.
🔄
Annual renewal - built in
Certified learners complete a short refresher covering what's changed and receive a new dated certificate. Not the whole programme again - just what's new. That's the renewal conversation at its best.
🚀
Own the AI relationship
The MSPs already having this conversation aren't waiting for clients to ask. They're bringing it to the QBR, owning the AI relationship, and pulling through project work as a result.
🎁
Your team - certified free.
Buy any reseller tier and your own team gets Safe AI Habits certified at no extra cost. Sort your house before you sort your clients'.
🏷️
White-labelled as yours
Your logo, your colours, your domain. End-users see your brand throughout - from invitation email to certificate. Safe AI Habits never appears.
💰
Recurring revenue - with the tools to sell it
Bundle it into your managed service, charge it as a line item, or use it as a retention tool. The content is built, the QBR slide is written, and the conversation starters are included.
📊
One dashboard, all your clients
A real-time view across your entire client base. End users, progress, renewals, and certificates - without logging into each account separately.
🎬
Add your own custom module
Upload a short video that plays before or after the core content. Your MD introducing the programme, a client-specific context, your own AI policy in action.
📋
Compliance evidence on demand
Certificate register, policy acceptance logs, and branded PDF reports. When a client's insurer asks for evidence, you answer in seconds.
🔄
Annual renewal - built in
Certified learners complete a short refresher covering what's changed and receive a new dated certificate. Not the whole programme again - just what's new. That's the renewal conversation at its best.
🚀
Own the AI relationship
The MSPs already having this conversation aren't waiting for clients to ask. They're bringing it to the QBR, owning the AI relationship, and pulling through project work as a result.
The opportunity

Your clients are already using AI.
Nobody has taught them the rules.

Safe AI Habits is a white-label AI compliance certification platform and programme you deploy to your clients under your own brand.
They get trained and certified. You own the relationship - and drive the conversations which follow to pull through AI project revenue.

⚡

The risk is real and your clients don't see it coming

A $25M deepfake heist. A billion-dollar algorithmic bias lawsuit. A lawyer who cited six court cases that didn't exist.

These aren't edge cases - they're real incidents your clients' teams will watch and discuss inside the programme. Each one is the direct result of people using AI tools without understanding how they actually work. Your clients are possibly doing the same thing right now.

🎯

Insurers are already asking. Legislation is following.

Cyber insurers are already including AI use questions in risk assessments and renewal questionnaires. Clients who can show certified, trained teams - with dated, auditable records - are in a stronger position when those conversations happen.

Legislation across the UK, US, Australia, Canada and Europe is moving in the same direction. Being able to demonstrate AI literacy is becoming expected, not optional.

🚨

When it goes wrong, “we mentioned it” isn't enough

The moment a client suffers an AI-related incident - a data leak, a fraud, a regulatory fine - someone will ask what training their team had.

A conversation doesn't count. An email doesn't count. A named, dated, auditable certificate does count. And right now, almost no MSP has anything to show a client, an insurer, or an auditor. This is how you change that.

Real cases. Real habits.
Presenter-led video training built around real incidents - not slides. Each module ends with a single habit your clients will actually carry forward.
Localised for four jurisdictions.
UK, US, Australia and Canada - legislation modules tailored to your client's region. Updated as the law changes, so the conversation is always current.
Auditable proof when it matters.
Named certificates, policy acceptance logs, exportable registers. When an insurer or regulator asks what training was in place, you answer in seconds - not with a conversation, with a record.

Safe AI Habits addresses each of these challenges head on.

★ Included free ★

Your own MSP team - certified for free.

Give Safe AI Habits to your own team - as many end users as you need for internal use. Sort your own house first, then sell the programme knowing you've lived it.
Your team's certificates also make great proof points when you're talking to clients.

The Programme
5 SECTIONS
16 MODULES
1 CERTIFICATION
4 LOCALES

Everything your clients need.
Nothing they don't.

60 mins of video training - short enough to hold attention, long enough to actually change behaviours.

Section 1 - Foundation: Understanding AI
01
The Importance of Habits
Why habits beat rules for behaviour change, and why AI safety needs to be instinctive rather than remembered.
02
What AI Actually Is
The single idea that changes everything: AI predicts, it doesn't know. What that means for how you use it.
03
Why AI Gets Things Wrong
Hallucinations, bias, knowledge cutoffs, and the confidence problem. Why AI sounds right even when it isn't.
04
The AI Landscape at Work
Purpose-built tools, embedded AI, and shadow AI. What's already in your workplace and why it matters.
Section 2 - Risk: Where It Goes Wrong
05
Data and Privacy
What happens to your data when you use an AI tool. The stranger test. What should never go in.
06
Shadow AI
Why unapproved AI use is everywhere, why it matters, and what your individual responsibility looks like.
07
Intellectual Property and Confidentiality
What counts as confidential, what AI does with it, and why client data stays out with no exceptions.
08
Bias, Discrimination and Legal Exposure
How AI absorbs and amplifies human bias, and what that means when AI is used in decisions about people.
09
Synthetic Media and AI-Generated Deception
Deepfakes, synthetic voice, AI-written phishing and CEO fraud. How to spot it and why this is a frontline workplace risk.
Section 3 - Legislation: What the Law Says (Localised)
10
The Law in Your Region
The primary AI regulatory framework for your client's jurisdiction - localised for UK, US, Australia and Canada.
11
Data Protection and AI
How data protection law applies specifically to AI use in your client's region.
12
Your Organisation's Responsibilities
Policies, documentation, and what auditors and regulators actually want to be able to see.
Section 4 - Putting It Into Practice
13
AI Tools in Practice
How the major AI tools work right now. Data settings, licences, where Copilot fits, what's dangerous and what isn't.
14
How to Prompt Well
Getting better output from AI tools as a safety habit. Poor prompts produce poor outputs that get acted on.
15
When to Pause, Check and Escalate
A clear framework for the moments that matter - when to stop, verify, and involve someone else.
Section 5 - AI Policy
16
Your Organisation's AI Policy
What an AI policy is, why it exists, what to look for in yours, and the formal digital acceptance that puts it on record.
Certification
🏆
Certification Assessment
20 questions across all five sections. Pass to receive a named certificate of completion - auditable evidence of AI literacy for each of your clients' team members.
Hear from the creator

Everything you need to know.

A full walkthrough for MSPs from the producer, Mark.
Five minutes end to end, or click a chapter to jump straight to what matters.

Chapters

Ready to see it for yourself? Start your free trial →

The platform

Built for how MSPs actually work.

A great experience for your end-users and pure simplicity for you.
Everything you need to deploy, track and report - nothing you don't.

Optimised for a great user experience

Content your clients will actually want to watch.

This isn't a slideshow with a voiceover. It's a presenter-led programme built around real cases - a $25M deepfake heist, a billion-dollar algorithmic bias lawsuit, a lawyer who submitted six court cases that didn't exist. Each module is short, sharp, and ends with a single habit to carry forward.

  • Around 60 minutes of HD video content across 16 modules - short enough to hold attention
  • Timestamped course notes, sources and key points beneath each video - not just passive watching
  • 10-minute certification assessment on completion, plus allow 10 mins for some exploration of assets
  • Progress saved automatically - pick up where you left off
Safe AI Habits learner dashboard

Click / tap to enlarge

White-label branding

Your brand. Your colours.
Zero effort.

Learners see your brand, not ours. Logos, colours, email templates, even the domain - set it once, applied everywhere.

  • Upload your logo
  • Choose your colours
  • Customise your legal messages
  • Tweak the invitation emails and reminders
  • Use a custom URL or choose a subdomain
Safe AI Habits white-label branding console

Click / tap to enlarge

Your dashboard

Every client. Every seat.
Every certificate. One place.

A real-time view across your entire client base - without logging into each account separately. Who's progressing, who's stalled, who's coming up for renewal, who needs a nudge.

  • Client overview with end users, progress, trend and renewal date
  • "Needs attention" alerts surface stalled clients automatically
  • Export reports as CSV or branded PDF for service reviews
Safe AI Habits dashboard - client overview

Click / tap to enlarge

Choose when you onboard

Add clients when it suits both you and them.
Timing is everything.

When they're ready, adding a client is straightforward. Set their end users, choose their locale, and they're up and running.

  • Set number of end users per client - add more any time
  • Choose the locale that matches your client's region
  • Learners receive a branded invitation and get started immediately
  • Progress visible in your dashboard from day one
Safe AI Habits add client screen

Click / tap to enlarge

Custom module

Make it personal.
Add your own optional video module.

Upload a short video - your MD introducing the programme, a client-specific context, your own AI policy in your words - and it plays as a custom module before Module 1 or after Module 15.

  • Submit a YouTube, Vimeo or Loom link, or we'll host it for you
  • Appears as a branded module in the learner journey
  • Position it as an intro or an outro
Safe AI Habits custom module console

Click / tap to enlarge

Reporting

Prove compliance.
Don't just claim it.

When a client's insurer or procurement team asks for evidence of AI literacy training, you can answer in seconds. Every module also includes timestamped course notes, sources and key points beneath the video - so learners leave with references they can actually use, not just a certificate they filed away.

  • Certificate register with unique verify links per learner
  • Export per client as CSV or branded PDF - your logo, ready for service reviews
  • Sourced, timestamped course notes under every module - not just video
  • Learners can download, print or add their certificate directly to LinkedIn
Safe AI Habits certificate register

Click / tap to enlarge

Policy management

Not just trained and certified.
Formally on record.

Module 16 includes a formal AI policy acceptance step - your client's employees read the policy and digitally acknowledge it within the platform. That acceptance is timestamped, logged, and exportable. It's the difference between "we told them" and "we can prove they agreed."

  • Policy displayed in-platform before acceptance
  • Digital acknowledgement timestamped per user
  • Exportable acceptance log per client
  • Sits alongside certification as a complete compliance record
  • Each client's policy can be unique - or provide one to fit all
Safe AI Habits policy acceptance module

Click / tap to enlarge

Early reactions

MSPs who've seen it get it immediately.

"AI content is the number one training subject we get asked for right now. The ability to sell it through to end customers is crucial to MSPs."

MSP training platform founder

"I love it, looks like an exciting project! It looks great and there isn't much out there focusing on this so if the pricing is right, I can see you making some real impact with this."

MSP owner - waitlist feedback

"We are looking to offer this as an additional service to our existing client base and also use it to open doors for prospects where we don't currently do their IT."

MSP owner
Built by someone who knows exactly how MSPs think

If you've seen what Helpdesk Habits did for service delivery, you already understand what this can do for AI compliance.

Mark Copeman has spent 15 years building things for the MSP channel - training programmes, books, SaaS tools, and advisory work with some of the best-known names in the industry. He knows how managed service businesses work, and what actually gets teams to change their behaviour.

Helpdesk Habits has certified over 5,000 MSP professionals worldwide - and it's still running years after people first certified. That's the habits-based methodology at work. Safe AI Habits applies exactly the same model to AI compliance.

"AI content is the number one training subject we get asked for right now. The ability to sell it through to end customers is crucial to MSPs."
MSP training platform founder
Mark Copeman
5,000+MSP professionals certified via Helpdesk Habits
Simple, honest pricing

Try it free.
Pay once you're ready to sell it.

Billed in USD - other currencies shown for reference.

Partner plan
$99/month
  • 45 days free to start, no payment details required
  • 10 licences as a joining bonus, then 50 more every month
  • Licences never expire - unused ones just roll over
  • Your own team certified free, always
  • Full white-label branding across every client
  • Client dashboard, certificate register, branded reporting
Start your free trial →
Top up with licences as you need them

Buy exactly how many you need - there's no fixed pack size. The rate per licence drops automatically as your total volume grows, and once you reach a rate you keep it for good.

1 licence
13001,0002,5005,000
$4
$4.00 per licence Tier 1 rate
vs $25.99/user buying direct
FAQ

Questions worth asking

On all tiers, the entire experience is white-labelled under your brand - your logo, your colours, your name. End-users will see your brand throughout, from the invitation email to the certificate they receive on completion. Safe AI Habits operates entirely in the background.
Your own internal team trains and certifies for free, automatically, on every plan - including the trial. It's unlimited and never touches your licence pool, so there's nothing to request or top up. Their certificates are your proof points when talking to clients, and it means you've lived the programme before you sell it.
Your dashboard gives you a single view of every client - end users allocated, end users in use, progress across their team, and renewal dates. You can add new clients, assign end users, and send invitations without ever logging into individual client accounts. It is built specifically for the way MSPs manage multiple organisations.
You provide a YouTube, Vimeo or Loom URL for the video, or send us the file and we'll host it on your behalf. You then choose whether it plays as the first thing your learners see (before Module 1, as an intro) or as the final module before the AI policy acceptance (after Module 15, as a sign-off).
The programme is updated regularly to reflect changes in legislation across all jurisdictions, new guidance from regulators, and evolving best practice around AI tool use. When significant updates are released, certified learners are prompted to complete a short refresher module covering what has changed and receive a new dated certificate. This gives you a genuine, value-added conversation with clients at renewal - not just an invoice.
Both models work - and the right answer depends on your business. Some MSPs will charge for it as a standalone line item, passing the cost on to clients with margin on top. Others will absorb the cost and use it as a differentiator that justifies their managed service fee or helps win new business. What you charge your clients, or whether you charge them at all, is entirely your decision. The programme has been priced to make both approaches viable.
The core programme covers AI risk, data privacy, shadow AI, IP, bias, synthetic media, and responsible habits - relevant to every business regardless of location. Modules 10, 11 and 12 are localised to your client's jurisdiction: UK (ICO, UK GDPR), USA (NIST framework, state privacy laws), Australia (Privacy Act, AI Ethics Framework), and Canada (PIPEDA, AIDA). EU localisation is coming soon. You select the locale when you set up each client.
The platform is hosted on Vercel and built on Supabase - infrastructure trusted by tens of thousands of businesses worldwide, including many in regulated industries. All data is encrypted in transit and at rest. Each organisation's data is completely isolated at the database level - it is architecturally impossible for one MSP's client data to be accessed by another. The platform is fully GDPR compliant. If your clients have specific data residency requirements or your procurement process requires formal documentation, get in touch and we will work through it with you.