Free MSP tools

Two free tools which can start AI conversations before your competitors do

100% free Branded as yours Live in minutes

Your prospects and clients are already using AI.
Many have no policy, no training, and no idea where their gaps are. These two tools help to bring the issues to the top - with your name on them.

Free tool #1 · Lead generation

The AI Compliance Widget

A branded, seven-question AI compliance check that sits inside your website.
Visitors answer in 60 seconds and get an instant exposure rating.
You get the lead - with their gaps already named.

Brand it in minutes

Your company name, your logo, your brand colour - and the email address where leads should land.
Add your own call-to-action button pointing at your booking page and a live preview shows exactly what visitors will see.

No platform account. Just a simple widget which takes 2 mins to set up.

Widget setup form with logo, brand colour and call-to-action
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Add it to your website

Copy the snippet and paste it onto a landing page - WordPress, Webflow, HubSpot or plain HTML. It sizes itself automatically.

Your visitors get seven simple questions they can answer in about 60 seconds - under your brand throughout. No question wastes their time, and every answer tells you something you can have a conversation around.

The branded quiz as visitors see it
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A rating they can't ignore

An instant traffic-light exposure rating, with their gaps spelled out in plain English - what's missing, and what it costs them if it stays missing.

Two gaps show on screen. The rest arrive by email. The only (call to action) button on the page is yours.

Result screen showing a High exposure rating and named gaps
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A lead that has qualified itself

Name, company, sector, score - and every answer they gave, plus a where-to-start line so the follow-up is obvious.

This is the part that matters: by their own admission, there's no AI policy their team has read and no training records. You're not cold-calling with a guess - you're following up on gaps they just admitted to, on your website, under your brand.

The lead notification email with score, answers and a where-to-start opener
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Create your widget now →

Takes about two minutes. No account required.

Free tool #2 · A Door opener

The AI Policy Generator

Many of your clients won't have an AI policy. Why not hand them one with your logo on it?
The built-in MSP mode generates the policy on your client's behalf - their name, their sector, their tools, your branding - plus a simple poster the team can print for the office wall. Oh - and it's all editable by you too.

Built to run on a client's behalf

The first question isn't about AI - it's about who you're doing this for. Flip the toggle to "I'm an MSP / IT provider - this is for a client", enter their company name, and everything that follows is written for their business, not yours.

Localised for the UK, US, Canada and Australia, with sector packs from legal to healthcare - so the policy cites the regulations that genuinely apply to that client.

Wizard step 1 with the MSP - this is for a client toggle selected
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Names the tools their team actually uses

Tick the tools in use - ChatGPT, Copilot, coding assistants, CRM AI - and the data the business handles. The policy that comes out allows what they use, bans what should never go in, and names both specifically.

Not multiple clauses of legalese with the company name swapped out - a simple one-page policy their team will actually read and (with your help), act on.

Wizard step 2 - selecting the AI tools in use and the data the business handles
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A policy - and a poster to get the conversation started

A sector-specific AI acceptable use policy with your logo at the top, and a three-rule poster with a QR code back to the full policy - A5 print, downloading as PDFs.

The card's footer reads "[Your MSP] is helping keep your team AI safe" - so every desk it lands on remembers who to go to.

The finished policy and companion poster with download buttons
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Edit every line before it ships

Nothing is locked. Edit any clause to how the client actually works, rewrite the poster's three rules and resave - their permanent link shows the edited version from then on.

Your judgment on top of a strong draft, in minutes rather than a morning.

The edit screen - every section of the policy and poster is editable
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Where these tools fit in your sales process

  • Walk into a QBR with the client's AI policy already drafted. That's a conversation no other supplier in the room is having
  • Use it as a prospecting gift - a genuinely useful deliverable that costs you nothing and positions you as an AI authority
  • Close the loop from the widget: the quiz finds the gap, the generator fixes the cheapest one first. A policy is the anchor for everything else
  • When the client asks "so how do we make sure people actually follow this?" - that's your cue to talk about Safe AI Habits
Generate a policy →

Try it for your own MSP first. Then generate one for a client.

These tools can open the door.
Our platform closes it.

A policy nobody has read and a quiz result nobody acts on protects no one.
Safe AI Habits is the follow-through: white-label AI compliance training & certification for your clients' end-users - with named certificates, policy acceptance records, and the auditable evidence insurers are starting to ask for.
Get demo access for 7 days - view the programme as a learner, explore an example MSP dashboard (Litmus IT) and understand exactly what your clients would experience.

Prefer a conversation first? Drop Mark a line →